entry
turundus
/ˈturundus/marketing; promotion of goods or services
From Estonian turg (marketplace).
Word Ancestry
Picture a marketplace in Estonia: stalls, bargaining, bright signs, and the constant human choreography of trying to make one object more appealing than the next. The supplied etymology builds turundus from turg, “marketplace,” plus -ndus, although it also says that turg is shortened from dramaturg—a transmission claim that is unusual and should be treated cautiously rather than as settled history. The ending helps turn the concrete world of the market into the broader activity of marketing: not merely selling something at a stall, but shaping how people notice and desire it. In other words, turundus carries a tiny market inside it—turg is the place, while the whole word names the strategies used to win attention there.
The Story
Picture a marketplace in Estonia: stalls, bargaining, bright signs, and the constant human choreography of trying to make one object more appealing than the next. The supplied etymology builds turundus from turg, “marketplace,” plus -ndus, although it also says that turg is shortened from dramaturg—a transmission claim that is unusual and should be treated cautiously rather than as settled history. The ending helps turn the concrete world of the market into the broader activity of marketing: not merely selling something at a stall, but shaping how people notice and desire it. In other words, turundus carries a tiny market inside it—turg is the place, while the whole word names the strategies used to win attention there.
Kin & Kindred
From 'turg'·marketplace; market
Derived Terms
English words from this root
From '-ndus'·suffixal element forming a noun
Sources
Wiktionary